Redskins: Insult and Brand
C. Richard King
Under Roger Goodell’s watch, the NFL has done all it can to insult and offend its fans. As much as I love football, it’s getting harder to support the NFL and Goodell’s funhouse-mirror morality. One of the most egregious offenses is the league’s continued use of the “Redskins” team name.
In Redskins: Insult and Brand, C. Richard King explores the term and its unfortunate intersection with professional football. King expands his study beyond the current debate to reflect on the complicated views white Americans have of minorities and the role economics and brand value play in the inexplicable defense of a racial slur.
Yet another example of a book that, had I read this in high school, would have steered me toward the sciences. Mermin is a heavyweight theoretical physicist, and in this volume collects 43 essays, some not previously published and many of them culled from his columns in Physics Today.
Technical, yet light-hearted and accessible, Why Quark Rhymes with Pork will be enjoyed by a wide variety of readers, not just the science-minded. Fans of Sam Kean and Mary Roach should get a kick out of Mermin’s essays.